At 17, I put aside my passion for art, convinced that pursuing it was a delusion. Family told me it wasn’t a viable path, and I believed them. Years passed, filled with self-doubt and a struggle to articulate my emotions, exacerbated by undiagnosed ADHD and mental health challenges. It wasn’t until I took a step back, confronting my fears and digging deep into my identity, that I began to understand the power of self-expression. I realized that my struggles were not limitations, but rather the catalysts for my creativity.

In that moment of awakening, I knew I had the potential to create something meaningful—something that reflected not only my journey but also the journeys of others who felt misunderstood. RUGGED ATTITUDE became my canvas, a way to channel my emotions and embody the rebellious spirit of living authentically.